BrewDog becomes official beer partner of Leicester Tigers
Tilray Brands’ BrewDog signed a five-year partnership with Leicester Tigers, becoming the club’s official beer partner from the 2026-27 season.
The deal grants BrewDog stadium exclusivity across beer categories at Mattioli Woods Welford Road Stadium, starting with the first 2026-27 home fixture.
The agreement includes a Leicester Tigers-branded “1880 Ale” and a fully branded Punk IPA stadium bar to support matchday sales.
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