Tilray’s BrewDog Cuts Pints to £2, Offers £19.98 Bundle; Medical Germany Launches ARX™
TLRY•Tilray’s BrewDog will sell Headliner pints at £2 from June 14–16 across Scottish bars and offer a 20-can bundle for £19.98 to boost summer revenue. Tilray Medical Germany launched ARX™, a premium medical cannabis brand grown under EU GMP in Neumünster, for national distribution via CC Pharma and 14U Pharma.
1. BrewDog Scottish Activation
From June 14 through June 16, BrewDog’s Scottish bars will offer Headliner pints at a nostalgic £2, reflecting 1998 pricing. The promotion spans five locations, includes guest taps from Tilray’s U.S. portfolio, and is complemented by a limited-time e-commerce “Back Since ’98” bundle of 20 cans for £19.98 and special Tartan Army-inspired packaging.
2. Launch of ARX™ Medical Cannabis Brand
Tilray Medical Germany unveiled ARX™, its first locally developed premium medical cannabis brand, cultivated under strict European GMP at the Neumünster Aphria RX facility. The product, combining Broken Coast genetics with German cultivation expertise, will be showcased at Mary Jane Berlin 2026 and distributed nationwide via CC Pharma and 14U Pharma.
