Tims China Q4 System Sales Rise 4.0% to RMB359.4M Despite Revenue Drop
Tims China’s system sales rose 4.0% year-over-year to RMB359.4 million in Q4 2025 despite a 7.3% drop in total revenues to RMB308.5 million, with 17 net new stores and a 3.7% store contribution margin. Full-year revenue fell 5.4% to RMB1,316.2 million while loyalty membership jumped 29% to 31 million.
1. Fourth Quarter Financial Highlights
Tims China reported Q4 revenues of RMB308.5 million, a 7.3% decline from the prior year, while system sales grew 4.0% to RMB359.4 million. The company opened 17 net new stores and delivered a company-owned store contribution of RMB9.2 million with a 3.7% contribution margin.
2. Full-Year Performance and Loyalty Expansion
For full-year 2025, revenues decreased 5.4% to RMB1,316.2 million as the company net-opened 25 stores (138 made-to-order additions, 113 non-MTO closures). Registered loyalty members surged 29% to 31.0 million, supported by over 10,000 sub-franchisee applications received by year-end.
3. Operational Efficiencies and Margin Improvement
The company improved its adjusted corporate EBITDA margin by one percentage point through supply chain optimizations and cost controls. Food and packaging costs, labor costs and general administrative expenses each declined by up to 1.4 percentage points as a percentage of revenue, enhancing profitability.