Toast survey shows 66% of US small retailers likely to open new location in next year

Toast published its 2026 retail industry survey, signaling resilient sentiment despite inflation pressure and macro volatility.

Among 340 US operators, 94% rated business health good or excellent, pointing to stable near-term operating conditions.

Growth plans remain active, with 66% likely to open a new location within the next year.

Margin protection is driving operational change, as 31% ranked simplifying operations among their top three goals, up 12 points year over year.

Technology adoption is accelerating, with nine in ten operators experimenting with AI as they seek efficiency gains.