Toll Brothers has officially opened its sales center at 400 Cookman Avenue in Asbury Park, New Jersey, for the new 400 Lake at Asbury Park townhome development. The community comprises three- and four-story modern residences situated just two blocks from the Atlantic shoreline. Early buyer interest has been strong, with over 50 visitors registering for guided tours during the first weekend of operations. Construction is underway on the first 24 of sixty total homes, with model interiors available for preview through spring 2026.

Home shoppers can select from four distinct floorplans offering between 1,625 and 2,108 square feet of living space. Each townhome includes 2 to 4 bedrooms, 2.5 to 3.5 bathrooms and a 1- to 2-car garage, plus private rooftop terraces with ocean and lake views. Toll Brothers has positioned entry-level pricing at $1.19 million, with roughly 30% of inventory designated as move-in ready or quick-possession homes featuring designer-appointed finishes. The developer projects an average gross profit margin of 25% on this community, in line with its luxury-urban product line.

400 Lake at Asbury Park strengthens Toll Brothers’ presence in the Northeast coastal market, complementing its existing portfolio of over 60 nationwide markets. The site offers immediate access to Wesley Lake, the historic Asbury Park boardwalk and entertainment venues such as The Stone Pony. Company executives expect the community to contribute approximately $70 million in revenue over the next 18 months and to bolster Toll Brothers’ reputation following its #1 Most Admired Home Builder ranking in Fortune’s 2026 report.