Tom’s of Maine launches fluoride-free hydroxyapatite toothpaste at USD 11.99 on Amazon
CL•Initial Amazon distribution and pricing
Initial retail distribution starts on Amazon.com at an MSRP of USD 11.99 for a 4.4 oz tube.
Broader rollout to additional retailers is planned for 2027.
Tom’s of Maine launches fluoride-free toothpaste
Tom’s of Maine, the Colgate-Palmolive unit, launched a fluoride-free hydroxyapatite toothpaste, targeting rising demand for fluoride-free oral care.
The product is positioned for sensitivity relief using arginine and calcium carbonate, with enamel-safe whitening via surface-stain removal.
