Townsquare Media Strikes Digital Advertising Partnership with Kroenke Sports, Adds 31 New Markets
Townsquare Media has formed a strategic digital advertising partnership with Kroenke Sports & Entertainment, integrating its Ignite platform to serve 31 incremental markets and support KSE’s new KSE Digital arm. This alliance marks Townsquare’s 11th media partnership and follows digital advertising exceeding 50% of its total revenue and profit.
1. Partnership Overview
Townsquare Media and Kroenke Sports & Entertainment have entered a strategic digital advertising alliance to integrate Townsquare Ignite’s data-driven platform across KSE’s Denver radio stations and launch a new KSE Digital division.
2. Media Partnerships Division Expansion
Since its 2024 launch, the Media Partnerships division has secured eleven partners, extending Townsquare’s digital footprint by 31 incremental markets that do not overlap with its existing broadcast territories.
3. Digital Revenue Significance
Digital offerings now generate over 50% of Townsquare’s total revenue and profit, underpinning the company’s focus on programmatic advertising technology and first-party data solutions across its local media network.
4. KSE Digital Launch Plans
Kroenke Sports & Entertainment will deploy custom, data-driven advertising strategies developed by Townsquare Ignite to grow KSE’s digital business alongside its established broadcast presence in the Denver market.