Toyota Motor North America has announced a voluntary recall affecting 161,268 vehicles in the United States due to a potential defect in the rear-view camera display system. According to the National Highway Traffic Safety Administration, the display may fail to activate when the vehicle is shifted into reverse, increasing the risk of collision with objects or pedestrians. The recall covers select model years of the RAV4, Camry and Highlander produced between 2019 and 2023. Toyota dealers will update the multimedia software free of charge and perform inspections, with parts and labor estimated to take under one hour per vehicle. Owners will be notified by mail beginning in mid-March, and Toyota expects to complete the recall by late July 2026.

At Super Bowl LX in February, Toyota Motor North America will showcase its 'All In. All Season.' campaign through live content and interactive fan experiences, spotlighting its season-long investment in NFL FLAG and female athletes in flag football. The glow-in-the-dark Toyota Glow Up Classic, held under UV lights on the Pro Bowl field, will feature the top 40 high school female players from the Bay Area, mentored by Brock Purdy, Puka Nacua and other NFL stars, with officiating by Eli Manning and Kylie Kelce. Toyota will also donate to the 49ers Foundation to fund permanent lighting of Townsend Buscher Field in Santa Clara, ensuring community access to illuminated fields year-round. Additionally, Toyota will award the NFL FLAG Player of the Year at NFL Honors and launch a four-episode 'Our Turn' series amplifying Black women in sports media, while engaging fans at Super Bowl Experience through branded slot-car racing, touchdown-dance activations in the Tundra bed, AI-sketch portraits and trivia challenges, supporting more than 300,000 youth FLAG participants nationwide.