Toyota Unveils Global EV Campaign Supporting 2026 Models from $34,900
Toyota is launching an integrated, multicultural marketing campaign in June and July to promote its 2026 all-electric C-HR starting at $37,000, bZ XLE at $34,900, and bZ Woodland at $45,300. The campaign includes new broadcast and digital spots developed by Saatchi & Saatchi, Burrell, Conill, and Intertrend.
1. Campaign Overview
Toyota will roll out a fully integrated, multicultural marketing campaign for its 2026 all-electric vehicle family, launching in June for general audiences and July for Hispanic viewers. The effort spans linear TV, digital video, streaming audio, programmatic, paid social channels and experiential activations to drive EV adoption.
2. Creative and Agencies
Four agencies—Saatchi & Saatchi, Burrell Communications Group, Conill and Intertrend Communications—developed a series of broadcast and digital spots with human-centered storytelling. Highlights include the 30-second “Haters Anthem,” multicultural hero films like “They’re Here,” and genre-inspired cinematic shorts directed by Joseph Kahn and Paul Hunter.
3. EV Model Lineup and Pricing
The 2026 Toyota C-HR enters the EV lineup with SE and XSE grades starting at $37,000 and $39,000 respectively. Toyota’s bZ series includes the bZ XLE at $34,900 and bZ Limited at $43,400, while the bZ Woodland and Woodland Premium begin at $45,300 and $47,400.