Trade Desk teams with Skydance to offer pause ads on HBO Max and discovery+ in Italy
TTD•The Trade Desk partnered with Skydance to launch pause ads on HBO Max and discovery+ in Italy, with inventory available through Programmatic Guaranteed on The Trade Desk.
1. Pause ad launch
The Trade Desk partnered with Skydance to launch pause ads on HBO Max and discovery+ in Italy. The ads appear when viewers pause content, and inventory is available through Programmatic Guaranteed for agencies and advertisers. Skydance is among the first major broadcasters to offer pause ads in Italy, with launch access exclusive to The Trade Desk.
