TransUnion Launches Mobile TruLookup for Real Estate with Ownership Validation, Safety Checks, Prospecting Tools
TransUnion’s new TruLookup for Real Estate app consolidates ownership validation, personal safety checks and targeted prospecting tools into a single mobile platform, reducing reliance on multiple databases. The solution, powered by OneTru platform, addresses realtors’ needs for fraud protection and contact discovery, launching in early April.
1. Product Launch Overview
TransUnion announced TruLookup for Real Estate, a mobile-first solution that integrates fraud prevention, personal safety assessments and targeted prospecting into one app. Real estate professionals can confirm property ownership, assess risk indicators and find direct contact information without accessing multiple databases or downloading separate tools.
2. Key Features and Survey Findings
The platform offers legal ownership validation, safety checks using phone number identity attributes, instant property contact discovery and customizable circle prospecting lists. These functions address a survey finding that 48% of realtors require four or more tools and 57% prioritize ownership status and addresses when meeting new clients.
3. Availability and Strategic Impact
Built on the OneTru centralized identity platform, TruLookup will be available through participating associations and brokerages in early April. The streamlined solution aims to enhance agent productivity, expand TransUnion’s real estate services footprint and drive new revenue streams in a competitive market.