TransUnion Secures Juniper Gold and Expands Rental Reporting to 5M Households
TransUnion won Juniper Research’s Future Digital Awards Gold for Best Branded Call Solution, with Branded Call Display boosting Newzip’s answer rates by 25–137%. It partnered with Zenbase and FrontLobby to add rental payments to Canadian credit files, covering 5 million households and 1 million units.
1. Juniper Research Honors TransUnion with Gold Award for Branded Call Solution
On January 28, 2026, Juniper Research presented TransUnion with its Future Digital Awards Gold Winner accolade for Best Branded Call Solution in the Telco Innovation category. The award recognizes innovation in roaming, messaging, networks and fraud prevention. TransUnion’s Branded Call Display combines verified caller name, logo and reason for call with end-to-end STIR/SHAKEN authentication. Early adopters such as real-estate platform Newzip reported a 25% uplift in answer rates among pre-approved customers and a 137% increase in answer rates among earlier-funnel prospects after deploying the solution. This marks TransUnion’s fourth industry honor for Branded Call Display following three separate awards in 2025.
2. TransUnion and Zenbase Partner to Include Rental Payments in Credit Reports
TransUnion and Zenbase announced on January 28, 2026, that rental payment data from more than 200,000 Canadian homes will now appear as a distinct category on TransUnion credit reports, separate from traditional credit obligations. Approximately five million Canadian households rent their homes, and this integration allows timely rent payments to bolster credit files without being treated as debt. Zenbase’s direct property-management system integration imposes no extra administrative burden on landlords, enabling automated delivery of rental data. TransUnion expects the enhancement to broaden financial inclusion by reflecting responsible payment behavior previously invisible to lenders.
3. TransUnion Teams with FrontLobby to Expand Rental-Payment Reporting
On the same date, TransUnion unveiled a collaboration with FrontLobby, whose platform serves over 60,000 housing providers managing more than one million rental units in Canada. FrontLobby members have documented up to a 92% reduction in delinquencies after implementing monthly rent reporting. Under the partnership, FrontLobby’s rental-payment data will feed into TransUnion’s alternative-data reporting system as a dedicated category, allowing renters to build credit history through consistent on-time payments without classifying rent as debt. TransUnion projects this initiative will help close the credit-invisibility gap affecting over five million Canadian renter households.