TransUnion’s survey of 3,076 U.S. adults finds that 39% intend to purchase a vehicle within the next 12 months, with over 80% of prospective buyers expecting to complete a transaction in that timeframe. Jason Laky, EVP and head of financial services, highlighted that this level of intent represents solid underlying market demand, which could translate into higher total vehicle sales in 2026 despite ongoing affordability pressures.

Among those planning to replace their vehicles, 65% anticipate trading in their current model, a trend that supports growth in the used-car market. TransUnion data show auto loan originations rose in 2025—led by both super prime and subprime segments—suggesting that lenders are finding creditworthy borrowers even as 53% of non-buyers cite cost concerns and 44% point to economic uncertainty as barriers.

Of consumers planning a transaction, 87% intend to buy and 13% intend to lease, with Gen Z and Millennials more inclined to lease (17%) compared to Baby Boomers (7%). Traditional gas vehicles remain the top choice at 50% of prospective buyers, but hybrids attract 33% and EVs 16%. Nearly half of all respondents remain open to future EV purchases, citing fuel cost savings (72%), environmental benefits (66%) and new technology features (62%).

TransUnion has signed a definitive agreement to acquire RealNetworks’ mobile division, expected to close in the first half of 2026 subject to regulatory approval. This deal brings advanced AI/ML messaging analytics, voice-channel fraud detection and strategic telecom relationships. Mohamed Abdelsadek, Chief Global Solutions Officer, noted that with mobile phone fraud exceeding $80 billion annually, the acquisition will strengthen TransUnion’s communications solutions portfolio and create new revenue opportunities across financial services, telecom and public sector markets.