Travel + Leisure Co. unveiled Eddie Bauer Adventure Club, marking its entry into branded hospitality with a 39-suite resort in Moab, Utah. The property offers studios and one-, two- and three-bedroom accommodations with kitchenettes or full kitchens, in-unit laundry and curated programming reflecting Eddie Bauer’s outdoor heritage. Sustainability features include refillable hydration stations, reusable bottles and reduced single-use plastics. Founding owners receive annual excursions for two, priority booking privileges and 50% savings on Eddie Bauer apparel and gear.

The company introduced the Margaritaville Vacation Club mobile app to expand its digital portfolio, enabling members and guests to book stays, access exclusive offers and manage club benefits directly from their smartphones.