Travelers’ Simply Business Debuts ChatGPT App for Instant Small-Business Quotes
The Travelers’ Simply Business unit launched a ChatGPT app in the U.S. that delivers instant insurance price estimates for small businesses using only trade type, annual revenue and ZIP code before directing users to SimplyBusiness.com for policy purchase. A UK version of the app also went live, extending the AI-driven distribution strategy.
1. Launch of ChatGPT Insurance App
Simply Business, a subsidiary of The Travelers Companies, introduced an insurance app in ChatGPT for U.S. small businesses, enabling instant indicative pricing by entering business type, estimated annual revenue and ZIP code.
2. Expansion to UK Market
Following the U.S. launch, Simply Business deployed the same ChatGPT app in the U.K., marking the first international rollout of this AI-driven distribution channel.
3. Integration and User Flow
Users receive a quick quote within ChatGPT and are then directed to SimplyBusiness.com to complete a full application and purchase, ensuring secure handling of personal and payment information.
4. Strategic AI Distribution Initiative
This launch builds on Simply Business’s AI strategy, which began with a hyper–personalized advisor in October 2025, aiming to streamline the insurance-buying process and capture digital-savvy small-business customers.