Trustpilot Unveils £22.5M Buyback, Targets 30% EBITDA Margin by 2030
Trustpilot reported over 20% revenue growth and a 15.6% adjusted EBITDA margin in 2025 while unveiling a £22.5 million share buyback. It plans to embed its review database in AI-driven e-commerce ecosystems via deals with major online retailers and targets a 30% EBITDA margin by 2030.
1. Robust Financial Performance
Trustpilot delivered over 20% revenue growth in 2025 and improved adjusted EBITDA margin to 15.6%, reflecting scaling efficiencies as click-throughs from AI-driven search surged.
2. Strategic AI and E-Commerce Partnerships
The company is deepening partnerships with major online retailers to embed its review archive directly into AI-driven shopping ecosystems, positioning its dataset as critical infrastructure for AI agents guiding purchase decisions.
3. Future Margin and Buyback Plans
Management announced a £22.5 million share buyback and forecasts expanding adjusted EBITDA margin to 30% by 2030, driven by operating leverage and new AI-related revenue streams.