Tubi launches Scene Sense ads and Amazon DSP deal boosting 85% addressability
Tubi unveiled Scene Sense interactive overlays, Interactive Pause Ads carousels and polls, and Connected Conversions CTV-to-mobile journeys, while expanding partnerships with Amazon DSP, InMarket and Kochava for precision targeting and outcome measurement. It also announced live Formula 1 altcasts with Apple TV and originals GAME ON and REMEMBER ME.
1. New Ad Formats
Tubi detailed three new ad formats: Scene Sense overlays that display cast, soundtrack and trivia during paused content via scene-level signals; Interactive Pause Ads featuring carousels, trivia and polls for multi-message engagement; and Connected Conversions bridging CTV-to-mobile journeys through push notifications, emails and QR codes.
2. Strategic Partnerships
The company expanded its Amazon DSP partnership, highlighting that 10% of Tubi’s audience is unique across Amazon’s open internet streaming supply and offering Tubi Priority Access with 85% addressable inventory via Authenticated Graph technology. Tubi also partnered with InMarket for direct sales measurement in Restaurant, Retail and CPG, and with Kochava to connect ad exposure to box office ticket sales through Fandango.
3. Exclusive Programming
Tubi announced exclusive sports culture content including live Formula 1 altcasts with Apple TV featuring creator commentary, plus creator-led originals GAME ON and REMEMBER ME, and previewed the upcoming FIFA World Cup hub to engage Gen Z and sports fans with free, on-demand access.