UFC invested over $60 million to stage seven cage matches on the South Lawn of the White House, seating 4,300 attendees with space for 120,000 more on nearby grounds. Sponsors including Crypto.com, Dodge Ram and a $250,000 World Liberty Financial bonus underpinned TKO’s high-profile marketing push.
UFC allocated over $60 million to construct a nearly 100-foot “Claw” arena on the South Lawn, hosting seven caged fights. The setup accommodated 4,300 paid seats inside the arena and up to 120,000 spectators on the Ellipse, making it one of the largest live spectacles in UFC history.
Key sponsors for the event included Crypto.com and Dodge’s Ram truck brand, while the Trump-family venture World Liberty Financial offered a $250,000 bonus to the top two fighters. UFC handled all sponsorship arrangements and covered event costs, with assistance from more than seven federal agencies providing security and logistics support.
The event targeted UFC’s core demographic of young male fans, reinforcing brand visibility ahead of the 2026 election cycle. Despite a 51% disapproval rating in recent polling, UFC executives consider the spectacle a major earned media opportunity that could enhance TKO’s long-term brand valuation.
