Ulta Beauty Brings Agentic Commerce to Google, Launches Ulta AI for 46M Members
Ulta Beauty will roll out agentic commerce via Google's AI Mode in Search and Gemini app using the Universal Commerce Protocol, enabling product recommendations, comparisons and checkout on Google. Ulta AI, built on Gemini, launches on Ulta.com and its app, leveraging insights from 46M members to offer personalized shopping guidance.
1. Agentic Commerce Integration
Over the next month, Ulta Beauty will enable agentic commerce within AI Mode in Search and the Gemini app by implementing the Universal Commerce Protocol. This integration allows shoppers to receive Ulta product recommendations, compare options and complete checkout without leaving Google’s conversational interfaces, reducing friction at discovery and purchase.
2. Ulta AI Launch
Ulta AI, powered by Gemini technology, will debut on Ulta.com and the Ulta Beauty app, tapping into data from over 46 million loyalty members. The assistant offers personalized product suggestions, navigation assistance and interactive guidance, complementing in-store expertise and aiming to drive higher conversion and customer satisfaction.