Under Armour Price Target Raised to $10; Shares Jump 20% on Q3 Beat
Williams Trading lifted Under Armour’s price target to $10 from $8, sending shares up nearly 3% on Buy rating confidence. Meanwhile, shares jumped 20% after Q3 results topped estimates and FY26 adjusted EPS guidance was raised despite North America revenue declines.
1. Price Target Increase and Share Reaction
Williams Trading boosted Under Armour’s price target to $10 from $8 and maintained a Buy rating, driving shares up nearly 3% on renewed investor confidence in brand strategy.
2. Earnings Beat and Guidance Raise
Under Armour’s stock surged 20% after reporting third-quarter earnings that exceeded forecasts and raising FY26 adjusted EPS guidance, with management noting profitability prospects despite North American revenue declines.
3. Marketing and Local Partnerships
The new click-clack advertising campaign for U.S. Women’s Flag Football and support of 3,000 high-school football teams aim to deepen brand loyalty in local markets, with flagship stores displaying local team helmets to reinforce community ties.
4. Analyst Rating and Market Metrics
Telsey Advisory shifted its rating to Market Perform at a $7.88 share price, reflecting mixed regional revenue trends. Under Armour’s market cap stands near $3.34 billion, with lifestyle footwear launches — the $120 Sola and $100 HB-Lo sneakers — positioned to drive further growth.