Urban One Debuts ONE Voyage Cruise Oct. 26–Nov. 1 with UNCF Scholarship Partnership
Urban One launched the ONE Voyage Experience, reimagining its 25-year cruise aboard Virgin Voyages’ Resilient Lady for an Oct. 26–Nov. 1 sailing from Miami to Nassau and Bimini. The cruise partners with UNCF to direct tax-deductible contributions toward HBCU scholarships and student resources.
1. ONE Voyage Rebrand and Itinerary
Urban One has rebranded its flagship cruise as the ONE Voyage Experience to mark 25 years of cultural celebration at sea. The 2026 sailing will board Virgin Voyages’ Resilient Lady in Miami on Oct. 26, calling at Nassau, Bahamas, and the Beach Club at Bimini before returning Nov. 1.
2. UNCF Partnership and Scholarship Impact
The new collaboration with UNCF continues the cruise’s legacy of ‘‘Party with a Purpose’’ by channeling all charitable contributions into HBCU scholarships and student resources. UNCF will receive and regrant donations, ensuring tax-deductible gifts support more than 10,000 scholars at over 600 institutions.
3. Strategic Brand and CSR Implications
By aligning with Virgin Voyages and UNCF, Urban One deepens its community engagement and corporate social responsibility credentials, potentially enhancing brand loyalty among Black and urban audiences. This initiative reinforces the company’s media reach of 80 million monthly consumers and its commitment to educational impact.