Urban One Names Keith Hopkins to Expand TV One’s 35M-Household Distribution
Urban One’s TV One appointed Keith Hopkins as vice president of content distribution and marketing after senior roles at Roku, Nexstar, Pac-12 and NBCUniversal. Hopkins will drive global distribution for TV One and CLEO TV, which reach 35 million households, aiming to boost revenue across linear and digital platforms.
1. Appointment of Keith Hopkins
Urban One’s TV One has named Keith Hopkins as vice president of content distribution and marketing. Hopkins brings twenty years of experience from leadership roles at Roku, Nexstar Media Group, the Pac-12 Conference and NBCUniversal.
2. Strategic Distribution and Marketing
In his new role, Hopkins will oversee distribution and partnership marketing strategies across all linear and digital platforms, both domestically and internationally. He will be responsible for securing licensing agreements, developing SVOD, AVOD and FAST channels, and deepening operator and platform relationships.
3. Network Reach and Growth Opportunities
TV One and CLEO TV each currently reach 35 million households. Hopkins’s track record in expanding platform reach and audience growth is expected to drive higher revenue and broader audience engagement across the company’s multi-platform ecosystem.