Vail Resorts Faces 4.7% Revenue Drop and 11.9% Visit Decline After 60% Snow Shortfall
Vail Resorts saw Colorado snowfall 60% below normal through February and North American visits drop 11.9% through March 1, driving a 4.7% revenue decline in its latest quarter. Returning CEO Rob Katz warns Epic Pass sales have slowed for two years and plans to revitalize the $1,000 pre-paid pass model.
1. Winter Weather Strains Operations
The 2025-2026 ski season saw snowfall in Colorado 60% below average through February and similarly low levels in Utah, prompting skiers and snowboarders to stay away in large numbers.
2. Quarterly Revenue and Visit Declines
Vail Resorts reported a 4.7% revenue decline in its latest quarter as North American resort visits dropped 11.9% through March 1, driven by reduced ski rentals and fewer lodge bookings.
3. CEO Rob Katz Returns to Revitalize Epic Pass
Rob Katz has resumed the CEO role after a challenging two winters, acknowledging slow Epic Pass sales and planning to rejuvenate the $1,000 pre-paid pass model to counter weather variability, shifting consumer preferences and growing competition.