VenHub Names Tarang Sethia EVP of Product & Technology to Scale Smart Stores

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VenHub appointed Tarang Sethia as Executive VP of Product & Technology, tasking him with scaling its autonomous Smart Store platform and enhancing unit economics. Sethia, a 20-year retail technology veteran whose roles include leading bp’s Earnify ecosystem and 7-Eleven’s 7Rewards expansion, will drive the company’s product vision.

1. Appointment Details

VenHub has appointed Tarang Sethia as Executive Vice President of Product & Technology, with primary responsibility for defining the product vision, platform architecture and operating model as the company scales its autonomous Smart Store business. He will report directly to CEO Shahan Ohanessian and lead cross-functional teams to build customer-centric, scalable solutions.

2. Veteran Leadership Experience

Sethia brings more than 20 years of product and technology leadership in retail, including executive roles at bp where he built a Retail Operating System-as-a-Service and the Earnify ecosystem, and at 7-Eleven where he scaled the 7Rewards loyalty platform, proprietary payments systems and autonomous retail R&D initiatives. Earlier positions at Intuit and American Airlines honed his expertise in digital product management and large-scale platform modernization.

3. Strategic Impact

In his new role, Sethia will drive continuous innovation of VenHub’s Smart Stores by improving unit economics, ensuring reliable execution at scale and advancing the company’s technology roadmap. His leadership is expected to accelerate product development cycles, enhance customer and operator value, and support VenHub’s expansion of unattended retail infrastructure.

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