Venmo Expands Stash Rewards with 5% Cash Back at Top Merchants
Venmo expanded its Stash rewards program to offer up to 5% cash back at select bundled merchants, including Sephora, Ulta, Taco Bell and Pizza Hut. Venmo Debit Card and in-app checkout transaction volume, as well as monthly active accounts, each rose by double-digit percentages year-over-year, highlighting accelerating engagement.
1. Stash Rewards Expansion
Venmo’s Stash program now offers up to 5% cash back on purchases at select merchants within customer-selected bundles, enabling up to $100 monthly cash back per user on everyday spending.
2. Merchant Network Growth
Venmo added major lifestyle brands including Sephora, Ulta, Taco Bell and Pizza Hut to its acceptance network, broadening its appeal for shopping, dining and rideshare transactions among younger consumers.
3. Engagement and Growth Metrics
Transaction volume and monthly active accounts for Venmo Debit Mastercard® and in-app checkout each grew at double-digit rates year-over-year, underscoring increasing user engagement and monetization potential.
4. Gen Z-Focused Marketing Campaign
A new campaign starring Rachel Sennott and Jordan Firstman will run across social, OOH, streaming, podcasts and audio to showcase Venmo's cash back features to Gen Z audiences in authentic scenarios.