VEON’s Uklon Launches In-App Marketplace with Same-Day Flower Delivery
VEON•Uklon Store, VEON’s first in-app commerce marketplace, debuted in Kyiv offering same-day flower delivery from independent florists. The service taps into Uklon’s 5.1 million Q1 active users and leverages its existing drivers to drive new revenue streams for VEON.
1. Launch of Uklon Store
VEON has introduced Uklon Store as the first in-app commerce marketplace within the Uklon ride-hailing app, starting with bouquet orders in Kyiv. Customers can select and purchase fresh flowers via the app and receive same-day delivery by Uklon drivers.
2. Integration with User Base
Uklon Store immediately reaches 5.1 million active users recorded in Q1 2026, capitalizing on daily engagement for transportation and parcel delivery. This integration aims to increase session frequency and deepen user reliance on the Uklon ecosystem.
3. Marketplace Model and Merchant Benefits
The service operates as a marketplace, onboarding independent florists who gain access to Uklon’s delivery network without building their own logistics. Uklon drivers handle fulfillment, turning existing mobility infrastructure into a versatile delivery fleet.
4. Strategic Implications for VEON
Uklon Store exemplifies VEON’s digital operator strategy, expanding beyond connectivity and mobility into commerce. The new revenue channel supports VEON’s goal to monetize all minutes of customer engagement and strengthen its digital ecosystem in Ukraine.
