Verizon Eliminates $40 Upgrade and Activation Fees, Launches 3% Back Loyalty
VZ•Verizon has scrapped up to $40 in activation and upgrade fees for postpaid customers and launched a loyalty program granting 3% back in Verizon Dollars, redeemable for devices or brands. It also introduced the Simplicity Plan with 5G for all users and the One Plan combining Mobility and Home services.
1. Loyalty Program and Fee Eliminations
Verizon removed activation and device upgrade fees of up to $40 for all postpaid customers, allowing users to opt in via the My Verizon app. This move aims to reduce friction, enhance subscriber satisfaction and eliminate common industry charges across phone and connected device plans.
2. Verizon Dollars Cashback Rewards
The new loyalty program awards customers 3% back in Verizon Dollars each month, usable toward devices, accessories or up to five times value at partner brands such as Sephora, Hilton, Marriott and Starbucks. Redemptions begin in July, giving users flexible ways to spend their accumulated Dollars.
3. Simplified Plan Structures Launched
Verizon rolled out the Simplicity Plan, which offers a single 5G network tier for all subscribers without hidden fees, and introduced the One Plan, combining Mobility and Home services on a single bill with taxes and fees included. These plans streamline choices and billing for both new and existing customers.
4. Verizon Shine Sweepstakes for Experiences
Verizon Shine delivers weekly and daily surprises, including once-in-a-lifetime experiences like trips to the FIFA World Cup final, VIP festival access and meet-and-greets with top artists. Customers on any plan can enter each Monday for exclusive travel, event and cultural experiences.
