Viant Expands Programmatic CTV Access via Publica by IAS Integration
DSP•Viant has integrated its demand-side platform with Publica by IAS, supplying advertisers access to premium connected TV inventory through Publica’s publisher marketplace. The integration broadens programmatic CTV reach and enables enhanced targeting and reporting for campaigns across leading streaming publishers.
1. Integration Overview
On July 8, 2026, Viant announced integration of its demand-side platform with Publica by IAS, enabling seamless programmatic buying of premium connected TV inventory. This partnership connects advertisers directly to Publica’s publisher network, streamlining access to high-quality CTV impressions.
2. Advertiser Benefits
The integration enhances campaign performance by combining Viant’s data-driven targeting with Publica’s curated inventory, offering improved audience segmentation and viewability metrics. Advertisers gain unified reporting dashboards and optimization tools to maximize return on ad spend across CTV channels.
3. Platform Capabilities
Viant’s DSP now supports bid requests from Publica’s marketplace, incorporating IAS viewability and fraud protection signals to ensure media quality. The extended platform allows buyers to adjust frequency caps and demographic filters in real time, adapting to campaign goals and publisher performance.
