Visa Canada data shows TIFF 2026 Visa card spending rises 12% year over year
V•Visa analysis showed card spending during the 2026 Toronto International Film Festival rose about 12% year over year; international visitor spending averaged about 40% above domestic cardholders, and small businesses captured about 15% of festival spending.
1. Festival spending rises
Visa analysis showed Visa card spending during the 2026 Toronto International Film Festival rose about 12% year over year. International visitor spending averaged about 40% above domestic cardholders, small businesses captured about 15% of total festival spending, and card spending across Toronto increased about 5%.
