Visa expands fan-first pro football platform with new and renewed NFL team partnerships
V•Visa launched a pro football strategy built around partnerships with 13 NFL teams, targeting local engagement and merchant demand across the season. More activations and programs are planned through the 2026 season.
1. Football partnerships
Visa rolled out a fan-first pro football strategy built around a portfolio of 13 NFL team partnerships. The plan includes game-day experiences, community programs, creator and athlete campaigns, client activations and commerce initiatives, with additional activations and programs planned through the 2026 season.
