Vodafone has embedded Hiya Secure Branding into its UK network via CAMARA-based APIs, enabling verified business caller identity for nearly all UK subscribers. This implementation positions Vodafone as the only operator to offer branded calling across the three major UK mobile networks, enhancing call authentication and reducing spam.

Vodafone’s Pairpoint venture joins a ten-member federated node operator alliance for Midnight Foundation’s Kūkolu privacy-focused blockchain mainnet set to launch in late March 2026. The addition of Worldpay and Bullish expands the network’s roster, aiming to ensure operational stability and privacy compliance for regulated merchants.