Volkswagen’s ID. UNYX 08 sold an average of 267 vehicles a month from April through August, versus an initial target of 3,622 monthly sales this year. The automaker cut its 2026 sales projection for the model by more than 60%, while its China market share fell to 10% in the first eight months of the year.
Volkswagen’s first model developed with Xpeng, the ID. UNYX 08 electric SUV, averaged 267 monthly sales between its April launch and August, according to ThinkerCar data. That compared with an initial company target of 3,622 monthly sales this year. The vehicle launched at about $34,260, while similarly priced Chinese rivals offered features including advanced sensors and fast charging.
Volkswagen initially expected to sell 32,600 UNYX 08s through the end of 2026. Early this year, it cut that projection by more than 60% to 12,300, planning documents show. The company has also advertised the model at a 17% discount from its launch price. The related UNYX 09 sedan is due in showrooms this month, with planning documents forecasting average monthly sales of nearly 4,900 vehicles.
Volkswagen said its partnership with Xpeng delivered a new electric architecture in 18 months and that its Anhui sales network had expanded to 166 outlets. The company’s share of China’s passenger-car market fell from one in five in 2019 to 10% in the first eight months of this year. Volkswagen China CEO Ralf Brandstaetter told staff the company must urgently align production capacity with market realities.
