VPR Brands raises CEO, COO base salaries to $360,000 each
VPRB•VPR Brands raised CEO Kevin Frija’s and COO Daniel Hoff’s base salaries to $360,000 each, effective July 28, 2026. Each executive’s target total cash compensation is $360,000 for the fiscal year ending December 31, excluding discretionary bonuses and other incentives.
1. Salary increases
VPR Brands raised the base salaries of CEO Kevin Frija and COO Daniel Hoff to $360,000 each, effective July 28, 2026. Frija previously earned $209,118, while Hoff’s previous base salary was $143,000, excluding sales commissions. Each executive’s target total cash compensation is $360,000 for the fiscal year ending December 31, 2026, excluding discretionary bonuses or other incentives.
