Walmart Adds Shapermint to 1,600 Stores, Joins Vibe.co for TV Ads
WMT•Walmart will integrate Vibe.co’s streaming TV ad platform into Walmart Connect to simplify ad buys for smaller merchants and marketplace sellers, and will carry Shapermint shapewear in 1,600 additional US stores. The retailer’s cage-free egg production in Canada stands at 21%, well below UK and US levels.
1. Vibe.co Deal Expands Retail Media
Walmart is integrating Vibe.co’s streaming TV ad platform into its Walmart Connect business, allowing smaller merchants and marketplace sellers to purchase and manage linear and connected-TV campaigns more efficiently. This move aims to diversify ad revenue streams by tapping into the growing demand for streaming video advertising.
2. Shapermint Store Expansion
Comfort-first shapewear brand Shapermint will launch in 1,600 additional Walmart stores across the US, boosting in-store apparel variety and targeting customers seeking size-inclusive intimates. The partnership is expected to drive incremental foot traffic and category sales.
3. Canadian Cage-Free Status
Walmart’s cage-free egg production in Canada stands at 21%, significantly trailing the UK’s 82% and the US’s 47%. This gap highlights growing retailer scrutiny on animal welfare and suggests potential supply chain adjustments or commitments to improve sourcing.
4. AI Spending Controls
Following budget overruns by internal coding teams, Walmart has capped its internal AI development spending to better manage costs. This restraint may slow in-house AI rollout but underscores the retailer’s focus on disciplined investment and ROI measurement.
