Walmart Boosts Price Cuts on 7,200 Items by 20% While Expanding Walmart+
WMT•Walmart will cut prices on over 7,200 items, a 20% increase from last year, while boosting investment in its Walmart+ membership program to capture price-sensitive and premium shoppers. US retail sales rose 0.5% in April as general merchandise spending held steady despite record-low consumer sentiment and high gas prices.
1. Walmart’s Dual Playbook Strategy
Walmart plans to cut prices on more than 7,200 items—a 20% increase from last year—targeting budget-conscious shoppers while simultaneously investing further in its Walmart+ membership program to appeal to higher-income customers seeking premium benefits.
2. Consumer Spending Dynamics in K-Shaped Economy
US retail sales climbed 0.5% in April, with general merchandise spending holding steady even as consumer sentiment reached record lows and gas prices remained above $4 per gallon. Mid-May data show total credit and debit card spending per household up 4.8% year-over-year, driven primarily by affluent households benefiting from stock market gains while lower-income consumers remain constrained by paycheck-to-paycheck budgets.
