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Walmart completes acquisition of streaming TV ad platform Vibe.co - WMT News | Rallies

Walmart completes acquisition of streaming TV ad platform Vibe.co

WMT•2026-08-04

Walmart completes acquisition of Vibe.co

Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform.
The deal expands Walmart Connect’s U.S. commerce media business into connected TV planning, buying, and measurement.
Vibe’s platform is expected to broaden access to streaming TV ads for advertisers of all sizes.
Founded in 2021, Vibe enables fast campaign launches across premium streaming publishers with flexible budgets and streamlined measurement.

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