Walmart today debuted Mills by Millie Bobby Brown, a fashion line for teens and young women created in partnership with Delta Galil USA and available on Walmart.com and in 750 stores. The collection spans ready-to-wear, sleepwear and intimates, with prices ranging from $10.50 for underwear to $26.50 for wide-leg jeans. By tapping Brown’s 80 million social media followers and leveraging Delta Galil’s manufacturing scale, Walmart aims to capture incremental apparel sales from style-seeking Gen Z shoppers while strengthening its private-brand assortment, which already accounts for more than 30 percent of overall apparel revenue. Early test stores reported sell-through rates above 70 percent in key teen demographics, suggesting potential annualized revenue of $15 million from this line alone.

Beginning January 15, Walmart’s new Better Care Services digital platform offers customers immediate access to telehealth consultations, behavioral-health providers and urgent-care visits, coupled with flexible prescription pickup and free delivery for Walmart+ members. To drive trial, the retailer is offering a $15 discount on select virtual visits and has rolled back prices on over 1,000 wellness products, spanning vitamins, supplements and fitness essentials. Health and wellness currently represent a 12 percent share of Walmart’s U.S. sales, with pharmacy sales growing 8 percent year-over-year in fiscal 2025. Executives forecast that digital-enabled care could add $2 billion in incremental revenue over the next two years as the company leverages its network of 4,600 in-store pharmacies and 20,000 pickup locations.

Walmart has appointed Shishir Mehrotra, CEO of Superhuman and former YouTube CTO, to its Board of Directors, effective immediately. Mehrotra will join the Compensation and Management Development Committee and the Technology and eCommerce Committee, bringing over 25 years of experience scaling cloud and AI-driven platforms. His oversight is expected to accelerate Walmart’s investments in next-generation technologies such as agentic AI, automated fulfillment and personalized online merchandising. Walmart’s capital expenditures for technology and digital infrastructure rose 15 percent last fiscal year to $6.5 billion, and board members project that the addition of Mehrotra will underpin further efficiency gains and margin expansion in e-commerce, which delivered 27 percent growth in the most recent quarter.