Wayfair to Open 135,000-Sq-Ft Store in Princeton, NJ in 2027
W•Wayfair Inc. plans a 135,000-square-foot retail store in Nassau Park Pavilion, Princeton, NJ, opening in 2027 to cover customers across New Jersey, New York and Pennsylvania. This marks its fourth large-format location following Wilmette, IL; Atlanta, GA; and Columbus, OH as it pushes its omnichannel expansion.
1. Princeton Store Launch
Wayfair plans to open a 135,000-square-foot large-format store at Nassau Park Pavilion in Princeton, New Jersey, in 2027. The new location will span furniture, décor, housewares and appliances with select items available for same-day pickup and rapid delivery for larger pieces.
2. Expansion of Physical Footprint
This marks the fourth large-format store after Wilmette, IL; Atlanta, GA; and Columbus, OH, with additional sites slated for Denver, Westchester, Fort Lauderdale and Cincinnati, illustrating Wayfair’s continued investment in omnichannel retail.
3. Target Markets and Customer Experience
Situated along the Route 1 corridor, the store will serve customers across New Jersey, New York and Pennsylvania, leveraging high foot traffic at the 760,000-square-foot retail center. Free design services and a curated selection of Wayfair Verified products aim to enhance in-store engagement.
