Waymo to Benefit from China Cost Cuts in $1 Trillion Robotaxi Market by 2040
GOOG•Morgan Stanley forecasts a US$1 trillion global robotaxi market by 2040 as Chinese supply chain cost reductions drive affordability. Waymo and Tesla are expected to lead globally while Baidu, Xpeng and WeRide scale rapidly in China, intensifying competition and potential margin pressure.
1. Global Market Outlook
Morgan Stanley projects the autonomous taxi market to reach US$1 trillion by 2040, driven by significant reductions in Chinese supply chain costs for key components such as sensors, semiconductors and vehicle platforms. Declining hardware expenses are expected to lower per-ride pricing and accelerate consumer adoption worldwide.
2. Competitive Landscape
Alphabet’s Waymo and Tesla are positioned as the primary global leaders in robotaxi operations, leveraging advanced software stacks and fleet deployments. In parallel, Chinese rivals Baidu, Xpeng and WeRide are scaling local networks and production, creating aggressive price competition that could compress industry margins.
3. Strategic Implications for Waymo
The extended market horizon and favorable unit economics from cost cuts support further Waymo investments in mapping, autonomous hardware and ride-hailing partnerships. However, intensified competition and evolving regulations in major markets will influence Waymo’s ability to secure long-term profitability.




