Wealthfront’s Assets Hit $99.1B in June as Advisory Adoption Grows
WLTH•Wealthfront’s platform assets reached $99.1 billion in June, a 15% year-over-year gain, with advisory assets up 33% to $54.3 billion and cash assets down 2% to $44.8 billion. Net deposits totaled $164 million, with $399 million advisory inflows offset by $235 million cash outflows, and funded clients rose 15% to 1.49 million.
1. Record Platform Asset Growth
Total platform assets reached $99.1 billion in June, marking a 15% increase from June 2025. Investment advisory assets climbed 33% to $54.3 billion while cash management assets edged down 2% to $44.8 billion, reflecting a shift in client allocation.
2. Net Deposit Composition
June’s total net deposits were $164 million, driven by $399 million of investment advisory inflows that offset $235 million of cash management outflows. This dynamic underscores growing client preference for advisory services over cash holdings.
3. Client Growth and Cross-Product Adoption
Funded clients increased 15% year-over-year to 1.49 million by month-end June. Asset-weighted cross-product adoption exceeded 63%, suggesting deeper engagement and cross-sell potential within the platform’s product suite.
