Wells Fargo Premieres Marcello Hernandez Ad in Multi-Channel Big Game Campaign
Wells Fargo debuted a new television advertisement featuring comedian and actor Marcello Hernandez on February 6, 2026, ahead of the Big Game. The multi-platform campaign will run across broadcast and digital channels to engage Super Bowl audiences and highlight the bank’s consumer services.
1. Campaign Launch
On February 6, 2026, Wells Fargo rolled out a new advertisement starring comedian and actor Marcello Hernandez ahead of the Big Game. This spot marks the bank’s first collaboration with Hernandez and kicks off its Big Game weekend marketing push.
2. Advertising Strategy
The multi-channel campaign spans national broadcast television and digital platforms, aiming to capture viewership from Big Game audiences. The commercial highlights Wells Fargo’s consumer banking services while leveraging Hernandez’s comedic appeal to boost brand engagement.