Wendy's Logs Double-Digit Sales Drop and Secures 60-Plus Mexico Franchise Openings
Wendy's reported a double-digit U.S. same-store sales decline while lacking a full-time CEO as burger competition heats up with McDonald’s 1,200-calorie “Big Arch.” Concurrently, Wendy’s secured franchise deals to open over 60 new outlets across Mexico with AJ Group and WS Pacific, with openings starting by year-end.
1. Operational Performance and Leadership Status
Wendy's latest U.S. results show a double-digit same-store sales decline, a notable underperformance compared with peers. The company has yet to appoint a full-time CEO, raising concerns about strategic direction as fast-food rivals intensify burger promotions.
2. Mexico Expansion Plans
Wendy's inked two franchise agreements to open 50 outlets in Mexico City, Hidalgo and Morelos with AJ Group and 12 units in Sinaloa and Durango with WS Pacific. The first restaurants under both deals are slated to debut before year-end as part of a broader strategy to accelerate international growth.