Western Digital to Relaunch G-DRIVE Brand, Analysts Lift Targets to $335 and $310
Western Digital will relaunch its G-DRIVE brand on February 19 as a unified umbrella for high-end external drives, replacing the SanDisk logo with “G” across ArmorATD, G-DRIVE PROJECT 2 and G-RAID SHUTTLE. Wells Fargo raised its target to $335 from $260 and Evercore ISI set $310, implying over 19% upside.
1. Relaunch Announcement
On February 19, Western Digital announced it will relaunch the G-DRIVE brand as a single umbrella for its high-end external storage drives, consolidating its premium offerings under a unified identity aimed at content creators.
2. Product Portfolio
The initial G-DRIVE lineup will include ArmorATD, G-DRIVE, G-DRIVE PROJECT, G-DRIVE PROJECT 2 and the G-RAID SHUTTLE 4/8 models, all featuring the new “G” logo in place of the former SanDisk mark.
3. Analyst Outlook
On February 18, Wells Fargo reiterated its Buy rating on Western Digital and raised its price target from $260 to $335, while Evercore ISI maintained a Buy with a $310 target, together implying more than 19% upside from current levels.