Weyco Shares Jump 10% on Trump’s Florsheim Endorsement and 50% Tariff Cost Hikes
Weyco Group shares rose about 10% in March as President Trump’s purchases of its Florsheim brand boosted investor interest. Fourth-quarter sales fell year-over-year due to higher prices and lower North American wholesale volume, while U.S. tariffs drove cost increases of up to 50%, squeezing gross margins.
1. Stock Gains from Presidential Endorsement
Weyco shares climbed about 10% during March after reports that President Donald Trump purchased the company’s Florsheim brand for himself and staff, driving investor interest in the Milwaukee-based footwear maker’s portfolio.
2. Q4 Financial Results
In the fourth quarter, Weyco’s net sales declined year-over-year as the company raised average selling prices and experienced lower North American wholesale volume, putting pressure on top-line growth.
3. Tariff Cost Pressures and Pricing Strategy
Last year’s U.S. tariffs increased production costs by up to 50% on certain products, compressing gross margins. Management expects ongoing cost uncertainty in 2026 and plans to adjust pricing and margin strategies to preserve historical profitability.