In 2025 Whirlpool Corporation reported approximately $16 billion in annual net sales, with close to 90 percent of revenues generated in the Americas. The Company operates 35 manufacturing and technology research centers worldwide and employs roughly 41 000 people. This global footprint underpins its position as the only major U.S.-based manufacturer of kitchen and laundry appliances, providing a diversified revenue base and significant manufacturing scale that support margin stability and capacity to fund ongoing innovation.

At the Kitchen and Bath Industry Show (KBIS) 2026, Whirlpool’s Maytag brand highlighted new high-performance appliances designed for large and demanding households. Key launches include the Pet Pro Laundry System, which removes 99.7 percent of odor-causing bacteria using an Oxi Cycle and features an Extra Power pre-wash function, and the industry’s largest XL Crisper bin in its 3-door and 4-door French door refrigerators. These introductions demonstrate Whirlpool’s commitment to tackling consumer pain points such as pet-hair removal and oversized grocery storage, potentially driving premium ASPs and supporting appliance replacement cycles in key markets.