At KBIS 2026 in Orlando, Maytag—one of Whirlpool Corporation’s flagship brands—unveiled new laundry and refrigeration appliances engineered for high-capacity performance. Highlights include the Pet Pro Laundry System, which delivers 99.7% removal of odor-causing bacteria via an Oxi Cycle and removes pet hair with enhanced water flow and specialized dryer filtration. The debut of 3-door and 4-door French door refrigerators featuring the industry’s largest XL Crisper bin and an advanced EvenAir Cooling System underscores Whirlpool’s focus on appliance differentiation in both kitchen and laundry categories. This high-visibility event underlines the company’s commitment to durable, high-performing products that cater to evolving consumer expectations and supports its premium pricing strategy.

In fiscal 2025, Whirlpool Corporation reported approximately $16 billion in net sales, with roughly 90% generated in the Americas. The company operates 35 manufacturing and technology research centers and employs 41,000 associates worldwide. A robust free cash flow position and disciplined capital allocation allowed Whirlpool to invest in R&D initiatives—projected to grow by 8% year-over-year—to accelerate next-generation smart appliances and connected home features. Management reiterated targets to expand adjusted operating margins by 100 basis points over the next two years, driven by productivity gains in manufacturing and ongoing cost-reduction programs.

As the only major U.S.-based appliance manufacturer, Whirlpool leverages a portfolio of eight brands—including Whirlpool, KitchenAid, JennAir, Maytag and Amana—to address distinct market segments from value to premium. The company’s recent rollout of smart-enabled ranges and integrated kitchen solutions supports its strategy to capture share in the rapidly growing connected appliance market, expected to exceed $30 billion globally by 2028. With a strong innovation pipeline showcased at trade events and a solid balance sheet, Whirlpool is well-positioned to sustain mid-single-digit revenue growth and deliver consistent returns to investors over the long term.