Maytag Showcases Pet Pro Laundry System and XL Crisper Refrigerators at KBIS 2026
At KBIS 2026, Whirlpool’s Maytag brand will exhibit powerful laundry and refrigeration appliances including the Pet Pro Laundry System with Oxi Cycle sanitizing 99.7% of odor-causing bacteria and French-door refrigerators with the market’s largest XL Crisper bin. The showcase runs Feb. 17–19 in Orlando at Booth W701.
1. KBIS 2026 Showcase Highlights Whirlpool’s Innovation Pipeline
At the Kitchen and Bath Industry Show in Orlando from February 17-19, Whirlpool Corporation leveraged its Maytag brand to underline the strength of its appliance innovation. The exhibit featured the Maytag® Pet Pro Laundry System, which removes 99.7% of odor-causing bacteria through a dedicated Oxi Cycle and lifts pet hair via enhanced water flow and dryer filtration. Attendees also saw the new 3- and 4-door French door refrigerators equipped with the company’s largest XL Crisper bin, an EvenAir Cooling System, Max Cool setting and fingerprint-resistant stainless finish. By spotlighting these high-performance, durable products, Whirlpool reinforced its position as the only major U.S. appliance manufacturer delivering professional-grade solutions to the residential market.
2. Solid 2025 Net Sales Underscore Operational Scale
Whirlpool Corporation reported approximately $16 billion in net sales for fiscal 2025, with nearly 90% of revenues generated in the Americas. The company’s reach spans 35 manufacturing and technology research centers and a workforce of 41,000 employees. With a diversified portfolio—including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul and InSinkErator—the business continues to drive market share gains through investments in innovation, supply-chain optimization and digital customer engagement.
3. Technical Breakout Signals Short-Term Upside Potential
From a technical analysis perspective, the stock recently cleared its 50-day moving average, overcoming a key resistance level that had held since late 2025. This breakout suggests renewed buyer interest and short-term bullish momentum. Trading volume on the breakout day exceeded the 20-day average by over 25%, reinforcing the strength of the move and attracting momentum-focused investors.
4. Momentum Profile Strengthened by Zacks Style Scores
Whirlpool ranks highly across the Zacks Style Scores framework, particularly in the Momentum category, reflecting positive earnings estimate revisions and relative strength over the past three months. The stock’s Value score also improved as analysts trimmed near-term expectations, which may appeal to growth-oriented and value investors alike. These attributes position the company as a versatile choice across multiple investment styles for the long term.