Wingstop Debuts Sweet Heat Chamoy with Tajín, Exclusive June 26–29 Launch
WING•Sweet Heat Chamoy, a limited-time flavor combining a chamoy dry rub and Tajín Chamoy drizzle, will be available exclusively to Club Wingstop members June 26–29 and nationwide from June 30. Wingstop is also introducing a Chamoy Ranch dip and Fanta Summer Punch pairing to boost summer guest engagement.
1. Flavor Innovation
Wingstop has created Sweet Heat Chamoy by combining a custom chamoy dry rub with a Tajín Chamoy drizzle, delivering a layered sweet, tangy and spicy profile across wings, tenders, sandwiches, fries and corn. The flavor taps into the fast-growing chamoy trend to attract flavor-seeking guests.
2. Member-Exclusive Early Access
Club Wingstop members can purchase Sweet Heat Chamoy items from June 26–29 before the nationwide rollout on June 30, with membership perks including early access to new flavors and rewards points on purchases.
3. Complementary Pairings and Promotions
To drive summer traffic, Wingstop is offering Chamoy Ranch dip and Fanta Summer Punch at Coca-Cola Freestyle locations alongside the new flavor, and plans experiential activations like a Sweet Heat Chamoy cart in Venice Beach on June 27.
