WisdomTree Names Blockchain Veteran John Whelan to Lead Digital Assets Strategy
WT•WisdomTree appointed John Whelan as Head of Strategy for Digital Assets, drawing on his nearly a decade of blockchain leadership at Banco Santander. He will report to Will Peck and lead strategic initiatives to expand WisdomTree’s digital asset partnerships across Europe, Asia and Latin America.
1. Appointment Details
WisdomTree announced the appointment of John Whelan as Head of Strategy for Digital Assets, effective June 1. He will report directly to Will Peck, Head of Digital Assets, and join the firm’s Digital Assets Leadership team.
2. Leadership and Experience
Whelan brings nearly a decade of blockchain and digital asset leadership at Banco Santander’s Corporate & Investment Bank, where he served as Managing Director of Digital Assets and established the bank’s blockchain lab in 2016. He also founded a Silicon Valley-backed startup focused on institutional credit ratings.
3. Strategic Objectives
In his new role, Whelan will lead global business-unit strategy and oversee strategic investment activities. He will collaborate with Business Development and Product teams to deepen relationships with financial institutions and crypto firms and expand WisdomTree’s digital asset footprint across Europe, Asia and Latin America to drive AUM and wallet growth.
