Wix.com Ltd. has released the first creative for its Super Bowl LX commercial, spotlighting its new flagship web-creation platform, Wix Harmony. Set to air on February 8, 2026, the spot follows a small-business owner as she transforms an initial spark of inspiration into a fully functional, professional website. The ad highlights Wix Harmony’s emphasis on a seamless journey from idea to execution, demonstrating how users can leverage the platform at one of the world’s largest advertising stages.

At the heart of Wix Harmony is a hybrid creation engine that combines advanced AI-powered content generation with ‘vibe coding’—a proprietary technology that translates natural language prompts into design elements—alongside full visual editors and customization tools. According to Wix’s Chief Marketing Officer, the platform accelerates time to launch by up to 40% compared with traditional web-design workflows, while preserving human creative control over every aspect of the site’s look and feel.

In a move to enhance shareholder value, Wix’s Board of Directors has authorized a $2.0 billion share repurchase program covering fiscal years 2026 and 2027. This authorization follows two consecutive quarters of revenue growth exceeding 25% year-over-year, driven by enterprise and agency adoption of Wix’s AI-driven offerings. The repurchase plan underscores management’s confidence in the company’s long-term cash-flow generation and commitment to returning excess capital to shareholders.